Trade Show Representation
We help trade show organisers grow their international audience.
Representing leading trade show organisers
Event sales & support
Our dedicated trade show representation team have more than fifteen years of experience delivering exhibitor sales, visitor recruitment, marketing and support to international trade show organisers seeking local market representation in the UK and Ireland.
Our Trade Show Representation services
We offer a full suite of services to support international trade show organisers.
Space & sponsorship sales
Our skilled lead-generating team research local market companies, build datasets, identify and qualify new business leads. Our sales team take a personal approach to close deals, talking directly with key decision-makers and delivering exceptional local market customer support.
Visitor recruitment
Our team deliver direct telephone calling and multi-channel visitor recruitment campaigns to promote event features and benefits, assist with registration and offer support for travel, attendance and general best practices.
Exhibitor support
We are first-line support for UK, USA and Ireland exhibitors, helping them overcome the complex challenges of exhibiting at international trade shows. Our multilingual team guides clients through every stage of pre-show, onsite and post-event activity.
Event marketing
Our creative team develop local market websites and manage social media, email and postal campaigns, creating tailored documents, copy, visual and video content to promote events to the local market.
Local market insight
We keep clients up-to-date with industry news, trends and local market regulations, creating state-of-the-industry reports, curated press clippings and a wealth of local market knowledge and insight.
Featured events
We represent many industry-leading large-format international trade events in Germany, the USA and further afield.
Client
HANNOVER MESSE
Location
Hannover, Germany
Scope
- Exhibitor sales and support
- Visitor recruitment
- Event marketing
- Press management
Results
Successful management, recruitment and support of exhibitors and attendees from the United Kingdom and Ireland.
HANNOVER MESSE is one of the world’s leading industrial transformation events, attracting more than 5,500 exhibitors and 200,000 annual visitors from every industrial sector.
Sector Global has represented the event in the UK and Ireland for more than fifteen years, planning and managing marketing activity, exhibitor sales, visitor recruitment, media relationships and delegation support before, during and after the show.
Trade show representation FAQs
What is trade show representation?
Trade show representation gives an international event organiser a local team to promote its event, develop exhibitor sales and support participants. We combine local market knowledge, direct outreach and marketing to help organisers grow participation from their target markets.
Which markets do you support?
We provide local market representation and support for international trade show organisers targeting the UK, Ireland and USA. The markets covered and level of support are agreed around the event, its audience and the organiser’s objectives.
Can you help sell exhibition space and sponsorship?
Yes. Our team researches companies, builds prospect datasets and identifies and qualifies potential exhibitors and sponsors. We speak directly with decision-makers, develop sales opportunities and provide local customer support throughout the process.
How do you recruit visitors for a trade show?
We use direct telephone outreach and multi-channel marketing to explain the event’s value to relevant audiences. Our team can also help prospective visitors with registration questions and practical information about attending the show.
What support do you provide to exhibitors?
We act as a local point of contact before, during and after the event. Our multilingual team helps exhibitors navigate participation requirements, prepare for the show and resolve questions, working with the organiser throughout.
Can you adapt our event marketing for local audiences?
Yes. Our creative team develops local market websites, campaign copy, documents, visual content and video. We also manage social media, email and postal campaigns, supported by local industry research and market insight.
Let’s create your next successful event
From event management and networking to representation and lead generation, our experienced team can help you plan, deliver and grow your next event.
