Trade Show Representation

We provide local market sales and support services to international
trade show organisers seeking growth in the UK, USA and Ireland.

Event Sales & Support

Our dedicated trade show representation team have more than fifteen years of experience delivering exhibitor sales, visitor recruitment, marketing and support to international trade show organisers seeking local market representation in the UK and Ireland.

Located in Hannover, Germany – the birthplace of the modern trade show, Deutsche Messe organise more the 100 events welcoming more than 2 million visitors across 3.5 million sq. metres of floor space. Deutsche Messe events cover everything from Logistics and Advanced Manufacturing to Flooring and Automotive.

Visit Deutsche Messe UK & Ireland, or contact the team via

Our Trade Show Representation Services

We offer a full suite of services to support international trade show organisers.

Space & Sponsorship Sales

Our skilled lead-generating team research local market companies, build datasets, identify and qualify new business leads.

Our sales team take a personal approach to close deals, talking directly with key decision-makers, promoting the benefits and opportunities of event participation, and meeting face-to-face with high-value clients to deliver exceptional local market customer support.

Visitor Recruitment

Our team deliver direct telephone calling and multi-channel visitor recruitment campaigns to promote event features and benefits, assist with registration and offer support for travel, attendance and general best practices to ensure a productive onsite experience.

We also help event organisers to identify, recruit and qualify key buyers for managed hosted buyer programmes.

Exhibitor Support

We are first-line support for UK, USA and Ireland exhibitors, helping them overcome the complex challenges of exhibiting at international trade shows. Exhibitors take comfort in having a local primary contact for all financial, technical and regulatory enquiries. Our dedicated multilingual team builds a personal relationship with our exhibiting clients, guiding them through every stage of pre-show, onsite and post-event

Event Marketing

Our creative team develop local market websites to showcase events, manage social media, email and postal campaigns to highlight news, offers and opportunities and create tailored documents, copy, visual and video content to promote events to the local market.

We incorporate our event management team to host Press conferences, webinars, seminars and industry gatherings to promote events and organiser activities.

Local Market Insight

We keep clients up-to-date with the latest industry news, trends and local market regulations, creating regular state-of-the-industry reports, provide curated press clipping and supply a wealth of local market knowledge and insight. We identify and promote government schemes such as grant funding incentives to encourage international event attendance.

Featured Events

We represent many industry-leading large format international trade events in Germany, the USA and further afield.


Looking to grow your international event in the UK and Ireland? Contact the team to learn more about our trade show representation services.

Or call +44 117 223 0006